Meg by Design was founded in 2004 by Australian designer Michelle Douglas and named after her daughter, Meg. What began as Michelle’s vision for beautiful, useful clothing has grown into a family business, a close-knit team and a worldwide community of women who bring our garments to life in ways we could never have imagined.

Today, Michelle continues to design every collection, while Meg leads the creative direction of the brand.

We design for real lives and the women living them.

Natural fibres have always been at the heart of what we do. We work with linen, cotton, silk and wool because they're gentle on our planet and they let the wearer breathe.

Our clothing is made in small runs by skilled makers and independent, owner-led teams around the world. Many of these relationships have grown over years of working, learning and evolving together. The hands behind each garment matter to us, as does the care, knowledge and humanity they bring to their craft.

More than twenty years on, we still create many of our most-loved designs. They return in new fabrics and colours, worn differently by every woman who chooses them. We love seeing pieces passed between friends, rediscovered in wardrobes, resold within our community and made entirely personal through years of living.

Meg by Design has never been about chasing what is new simply because it is new. It is about making clothing with character, purpose and a little romance...pieces that help women feel comfortable, interesting, powerful and entirely themselves.

We are endlessly inspired by the women who wear our clothing: by their creativity, humour, courage and refusal to disappear into the background. You are part of our story.

Nestled in the hinterlands near Byron Bay, our commitment to sustainability goes beyond design, encompassing every thread and thought. We reuse or compost excess fabrics and offcuts, and our packaging is an echo of nature itself. From the production to, labels and twine, tissue paper to tape, all parts of our journey reflect our dedication to a greener world.

We hope you love everything we stand for and create.