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NAME

Amani

SEASON

Summer

YEAR

2025

LOCATION

Lamu, Kenya

THE AMANI COLLECTION: A LOVE LETTER TO LAMU

The old town is a labyrinth of carved doors and winding alleyways, where the pace is slow and the culture sings through every fibre. Donkeys wandered day and night, some adorned with handwoven baskets filled with anything imaginable; fruit, stone, sand, coral, wood.

LESSONS FROM: JOURNEYS FOCUSED ON CONNECTION AND PURPOSE

In Lamu, we felt the deep stillness and profound peace that come from living in harmony with your surroundings and your community. It was here, immersed in that gentle rhythm, that we truly understood the meaning behind the word that inspired our collection, Amani, peace, coexistence, and respect.

Binti Dress - Linen - MegbyDesign
Tutu Slip Short - Cotton Organdy - MegbyDesign
Harriet Trouser - Cotton Poplin - MegbyDesign

ABOUT THE COLLECTION

Amani is a celebration of contrast, of boldness and stillness, colour and calm, form and freedom. The name means “peace” in Swahili, but it speaks to more than that. It speaks to harmony, with one another, with the earth, and with ourselves. A peace that is shared, lived, and carried with intention. A promise to do right by those around us.

This season, we have embraced a richer palette, with deep indigos, vivid pinks, and expressive prints, alongside our ever-loved whites and blacks.

Crafted from natural fabrics like linen and cotton, each piece is made to move with the body. Breathable, easy to wear, and quietly striking. Familiar favourites return, joined by new shapes that bring fresh energy to our foundations.

Amani is for women who live with purpose. Women who want to feel strong, comfortable, and completely themselves, grounded in what they wear, and free in how they live.

Because a bold life does not need to be loud. And quiet peace can be the most powerful presence in the room.

BEHIND-THE-SCENES

DESIGN

Michelle Douglas

CREATVE DIRECTION

Meg Douglas-Kruck

photography

Philipp Groß
Stephany Salazar-Ramirez

MODELS

Lidiia Timofeeva
Nalphy Lesoma
Muthoni Njoba

hair & makeup

Muthoni Njoba