The Coventry Collection: A Tribute to Victorian Elegance & Unconventional Female Empowerment

As we launch our AW25 collection, we invite you to journey back to Victorian England; a time where fashion, social norms, and the resilience of women intersected in powerful ways. Inspired by the elegance of tailored silhouettes, the sophistication of pinstripes, and the warmth of fine wools, this collection pays homage not just to Victorian style, but to the untold stories of the women who lived it.

Our campaign shoot takes place at The Heritage & Arts Centre and Tower Hamlets Cemetery Park in London; locations chosen for more than their atmospheric beauty. In Victorian times, cemeteries and churches were the only places women could go unchaperoned. These spaces offered solitude, autonomy, and the chance to connect with one another beyond society’s watchful eye. By setting our campaign here, we honour both the era’s aesthetics and the quiet revolution of women finding freedom in unexpected places.

The cost of hiring these venues directly supports their preservation, ensuring their history remains alive for future generations.

Victorian England held a deep fascination with witches—figures tied to mystery, rebellion, and defiance of societal constraints. Though the witch hunts had ended, the era’s obsession with spiritualism and the occult reimagined witches as symbols of independence. They embodied the strength of women who refused to conform, much like those who carved out moments of autonomy in the rigid structures and expectations of their time.

In tribute to these women, each garment bears a name inspired by witches and powerful women throughout history. They are symbols of strength, defiance, and mystery. These are more than labels; they are acknowledgments of those who embraced their individuality against the grain.

This collection is a celebration of quiet rebellion and self-expression. It reminds us that empowerment has always been part of women’s stories, even when hidden from view. Every piece carries the spirit of those who found ways to break free.

From fine wool suits and sharp pinstripes to the historical weight of our chosen locations, the Coventry Collection is everything we envisioned. May it inspire you to reflect on your own power, your own freedom, and the unexpected places where history still whispers.

We hope you love this collection as much as we do. A heartfelt thank you to all of our team for their work and dedication in the cold to photograph this collection for us.